Digital Marketing Guides
Nowspeed's guides offer valuable knowledge and tactics for entrepreneurs, marketing experts, and anyone eager to sharpen their existing abilities and stay updated on the newest trends in digital marketing.Â
Building an Extreme Content Strategy at Scale for B2B Success
Content is the backbone of customer engagement, brand trust, and long-term success. As B2B buyers grow increasingly sophisticated, the expectations for detailed, personalized content that addresses their needs at every stage of the buying cycle have become more prominent.
AI & Generative Engine Optimization Marketing Guide
AI tools like ChatGPT, Perplexity, and Google’s AI Overviews are changing how buyers research solutions. Most companies are invisible inside those answers.This guide shows you why—and what to do about it.
Digital Marketing Strategy Guide
If you don't know where you are going, you’re going to feel lost. No matter how well your campaigns seem to be working, you may have this nagging feeling that you’re headed in the wrong direction. And even if you seem to be successful, you won’t be happy about it.
Digital Marketing Planning Guide
In order to create a strong digital marketing plan you need to tie your marketing investments to the organization’s business goals to create a Return on Investment, or ROI. Most marketers can quickly calculate the investment part of the equation in terms of media or creative costs
Content Marketing Guide
Content can dramatically accelerate your marketing results, or it can act as boat anchor—slowing you down when you should be picking up speed. When you know all of your customer profiles intimately and have the marketing content they need, you can be confident that you are engaging them with the right information to move them through the buying process.
Website Design and Development Guide
Your website should be the place where all of your marketing ideas, content, goals and messages come together to create a powerful resource for your audience. Your current and potential customers should be able to use it to clearly understand your products and services and get the information they need to do business with you.
Digital Advertising Guide
Digital advertising is one of the most powerful and adaptable marketing tools available to businesses today. Unlike traditional advertising, which typically relies on broad audience assumptions and fixed placements, digital advertising allows companies to reach specific audiences, control spending in real time
Social Media Advertising Guide
Social media advertising is an important and fast-growing part of digital advertising. In this chapter, I'll present social media advertising trends, show why they are important, and then help you understand how to use social media advertising in your business.
Search Engine Optimization (SEO) Guide
Search engines process billions of searches every day across traditional search results, AI-generated answers, featured snippets, local listings, videos, and shopping experiences. Their mission remains consistent: to deliver the most relevant, accurate, and useful answers to users as quickly as possible.
Email Marketing Guide
According to the Direct Marketing Association, email marketing delivers the highest ROI of any marketing program with a return of 21–23% for every dollar invested. That’s an amazing return. Imagine if your bank gave you an interest rate of 22% for every dollar you invested with them.
Marketing Automation and Lead Nurture Guide
The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching products or solutions and are not ready to make a purchase decision.
Social Media Marketing Guide
Social media marketing has become one of the most important marketing techniques. Facebook now has over 1.5 billion users, Instagram has 400 million, Twitter has 320 million, and LinkedIn has 100 million members.9 There are over 2.2 billion active social media users worldwide10.
Website Testing and Optimization (CRO) Guide
Digital marketing makes it possible to easily create tests to learn what works best in order to improve the results of your marketing programs. The nature of digital marketing means you can test almost anything about your campaign.